Textiles & Handcraft, India

Arani Ecosteps is an eco-conscious enterprise that offers affordable, dry concentrate personal and home care essentials, such as toothpaste tablets and shampoo bars. Their innovative products significantly reduce packaging requirements by eliminating water content, contributing to a more sustainable future.

Arani Ecosteps embraces the circular economy by minimising unsustainable resource usage, replacing non-renewable inputs with renewable alternatives, and reusing existing resources. Their paper and home compostable corn starch packaging has already replaced over 130,000 plastic units, weighing more than 2 metric tons.

Their target market includes environmentally conscious individuals looking to reduce their household plastic waste. Till now, the products have seen maximum adoption by women aged 22-45 with higher educational degrees, who prioritise gentler products and less wasteful packaging. Additionally, they offer refilling services at their Gurgaon store to further reduce waste.

Social impact

• Contributing to reducing the amount of waste in landfills
• Contributing to a cleaner environment and better living conditions for communities living near landfills

Environmental impact

• Reducing over 2 tons of waste by offering sustainable alternatives to plastic (2023)
• Reducing over 130,000 plastic units with sustainable solutions (2023)
• Reducing greenhouse gas emissions from production by cutting down plastic usage

Economic impact

• Increasing economic efficiency by providing compact products that reduce packaging, warehousing, and shipping costs